Making every detail a memory, and every memory a smile

Feel right at home in our 18 hotels

About Us

Dreaming of a holiday by the sea, with Mallorca or Formentera as the backdrop and all the flavours of the Mediterranean? Welcome to an exceptional Mediterranean holiday experience offering style and sustainability.

With a history that began in Switzerland in 1947, Universal Beach Hotels has today grown into a firmly consolidated hotel chain, with 18 hotels on Mallorca and Formentera, a team of more than 1,200 professionals and, most importantly, the same passion and enthusiasm that marked the start of its venture in the tourism industry.

Learn about our history

1947: Taking to the skies

In 1947, Dr A. Erhart looked up at the sky and saw more than just planes — he saw an opportunity to connect people to the charming Mediterranean island of Mallorca. This vision sparked his venture into charter flights and led to the founding of Universal Flugreisen

1963: Our first hotel

It wasn’t long before Erhard realised that in order to deliver truly memorable experiences, these tourists needed accommodation in quiet, comfortable family hotels. In 1963, he embarked on the construction of his first property on Mallorca: the Universal Hotel Aquamarin. He then went on to build a further seven hotels, where guests could breathe in the fresh air and enjoy the sea breeze from their balconies.

The 70s, 80s and 90s: a period of steady growth

By the 1970s, Universal Hotels had built up a portfolio of 8 hotels that each season caused an authentic sensation. With Erhart’s son Philippe at the helm, the family business expanded, adding new hotels in some of the island’s finest locations. A strategy in line with the company’s commitment to delivering exceptional stays. Indeed, we take tourism personally, ensuring meticulous attention to detail and forging close connections with guests and staff alike.

2020: Everything changes, but the best remains

Yannik Erhart, the founder’s grandson, took over as CEO in 2020, propelling the company into a new phase in its history: the modernisation of its hotels and brand. Recent milestones include the reopening of Universal Grand León & Spa as the chain’s first 5-star hotel; the introduction of the new ESG strategy; the acquisition and renovation of the Universal Hotel Neptuno; the launch of innovative dining concepts to enhance our guests’ experiences… and everything else that is yet to come!

18 hotels

2100 rooms

4200 beds

Grupo Universal, a family business

Universal Beach Hotels, together with Universal Mallorca Travel and Viajes Swiss, is part of the Grupo Universal. Together, the three brands form a family-run business with a solid history, a broad vision, and a deep, long-term commitment to sustainability and destinations. They also share the common mission to create memorable and sustainable experiences on Mallorca with the slogan “Making every detail a memory, and every memory a smile”.

Values and mission

At Universal Beach Hotels, five core values guide us in creating unique stays while making a positive impact.

Kindness: We treat all our guests and co-workers with empathy and respect, creating a friendly and welcoming atmosphere.
Innovation: We look to the future, constantly seeking new ways to improve in all aspects.
Proactivity: We anticipate the needs of our guests and team
Commitment:We work to ensure the wellbeing of our guests, team and the environment.
Environmental and social responsibility: Through our “Be Responsible - Be Universal” initiative, we bring together all our sustainability actions to drive positive change in society.

Discover Be Responsible

If you share these values with us and would like to grow your career with Universal Beach Hotels, join our team now!

Work with us